diff --git a/AGENTS.md b/AGENTS.md
index d397502..3cf219f 100644
--- a/AGENTS.md
+++ b/AGENTS.md
@@ -147,6 +147,8 @@ Set in Settings > Environment (super admin), not `.env`. `envs` (private; encryp
 ### PWA and notifications
 
 - Generated assets (manifest, icons, `offline.html`, `loading.html`) come from `bun run gen:favicon`, which reads `main.css`; outputs are committed. Shared paths in `src/data/pwa-data.ts`.
+- **Install name:** app setting `install_name` (Settings > General, super admin). `handlePwaFile` rewrites the manifest's `name`/`short_name` per request (`namePwaManifest`), the root head uses it for iOS tags, the loading page's `<title>` is the `{{name}}` placeholder. Devices pick up a new name only on reinstall.
+- Notification `badge` is `icons/badge-96.png` (white silhouette; Android masks by alpha, so never the opaque app icon). Brave on Android has no WebAPK, so its notifications always carry Brave's name and icon.
 - `public/sw.js` is served `no-store`; navigations network-only (authenticated HTML never cached); `/api/`, `/ws`, `/media/`, `/computers/`, `/build-info.json` never intercepted. It never reloads on its own. In development the worker and caches are actively removed (`clear-development-service-worker.ts`, stub `/sw.js`).
 - **Precache (production):** a navigation without the current build cookie gets `loading.html`, which downloads all of `.bunext/public` into `cobble-assets-<build_id>`, verifies, sets the cookie and reloads (falls back to network on stall). React knows nothing of this.
 - Phone shell: rail is a slide-over below `md`; rail internals use the `@rail:` container variant, not viewport `lg:`. `LiveSocket` is remounted on online/pageshow/visibility since twui stops retrying after three attempts. Nothing is queued offline.
diff --git a/public/icons/badge-96.png b/public/icons/badge-96.png
new file mode 100644
index 0000000..b9011a0
Binary files /dev/null and b/public/icons/badge-96.png differ
diff --git a/public/loading.html b/public/loading.html
index a6dec0e..45bdf5b 100644
--- a/public/loading.html
+++ b/public/loading.html
@@ -5,8 +5,11 @@
 <meta name="viewport" content="width=device-width, initial-scale=1.0, viewport-fit=cover" />
 <meta name="theme-color" content="#fbfaf7" />
 <meta name="robots" content="noindex" />
-<title>cobble</title>
+<title>{{name}}</title>
 <link rel="manifest" href="/manifest.webmanifest" />
+<link rel="preconnect" href="https://fonts.googleapis.com" />
+<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin />
+<link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Archivo:wght@400..900&display=swap" />
 <style>
 :root {
     --paper: #fbfaf7;
@@ -33,7 +36,7 @@ body {
     padding: calc(24px + env(safe-area-inset-top)) 24px calc(24px + env(safe-area-inset-bottom));
     background: var(--paper);
     color: var(--ink);
-    font-family: "Lato", system-ui, -apple-system, "Segoe UI", sans-serif;
+    font-family: "Archivo", "Liberation Sans", system-ui, -apple-system, sans-serif;
     -webkit-font-smoothing: antialiased;
 }
 main {
diff --git a/public/offline.html b/public/offline.html
index 6fcfaa2..db7e65f 100644
--- a/public/offline.html
+++ b/public/offline.html
@@ -6,6 +6,9 @@
 <meta name="theme-color" content="#fbfaf7" />
 <title>Offline | cobble</title>
 <link rel="manifest" href="/manifest.webmanifest" />
+<link rel="preconnect" href="https://fonts.googleapis.com" />
+<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin />
+<link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Archivo:wght@400..900&display=swap" />
 <style>
 :root {
     --paper: #fbfaf7;
@@ -32,7 +35,7 @@ body {
     padding: calc(24px + env(safe-area-inset-top)) 24px calc(24px + env(safe-area-inset-bottom));
     background: var(--paper);
     color: var(--ink);
-    font-family: "Lato", system-ui, -apple-system, "Segoe UI", sans-serif;
+    font-family: "Archivo", "Liberation Sans", system-ui, -apple-system, sans-serif;
     -webkit-font-smoothing: antialiased;
 }
 main {
diff --git a/public/sw.js b/public/sw.js
index 2bc6036..da60a49 100644
--- a/public/sw.js
+++ b/public/sw.js
@@ -59,8 +59,17 @@ const ASSET_PATHS = ["/favicon.ico", "/favicon.png", "/apple-touch-icon.png"];
 const BYPASS_PREFIXES = ["/api/", "/ws", "/media", "/computers/"];
 const BYPASS_PATHS = ["/sw.js", "/manifest.webmanifest", "/auth/logout", BUILD_INFO_URL];
 
+/**
+ * Android draws a badge from its alpha alone, so it's the white stone on
+ * transparent (`PwaBadgePath`); the app icon sits on opaque paper and
+ * would show as a square.
+ */
 const DEFAULT_ICON = "/icons/icon-192.png";
-const DEFAULT_BADGE = "/icons/icon-192.png";
+const DEFAULT_BADGE = "/icons/badge-96.png";
+
+function absoluteUrl(path) {
+    return new URL(path, self.location.origin).href;
+}
 
 function isAssetRequest(url) {
     return (
@@ -203,8 +212,8 @@ self.addEventListener("push", (event) => {
     const title = payload.title || "Cobble";
     const options = {
         body: payload.body || "",
-        icon: payload.icon || DEFAULT_ICON,
-        badge: payload.badge || DEFAULT_BADGE,
+        icon: absoluteUrl(payload.icon || DEFAULT_ICON),
+        badge: absoluteUrl(payload.badge || DEFAULT_BADGE),
         tag: payload.tag || undefined,
         renotify: Boolean(payload.tag),
         requireInteraction: Boolean(payload.requireInteraction),
diff --git a/src/data/pwa-data.ts b/src/data/pwa-data.ts
index 4fddec1..5d05832 100644
--- a/src/data/pwa-data.ts
+++ b/src/data/pwa-data.ts
@@ -90,3 +90,23 @@ export const PwaIconPath = (name: `icon` | `maskable`, size: number) =>
  */
 export const PwaManifestName = SiteData["SiteName"];
 export const PwaShortName = SiteData["SiteName"];
+
+/**
+ * A notification's `badge`: the stone's white silhouette, since Android
+ * draws only its alpha. `public/sw.js` repeats the path.
+ */
+export const PwaBadgeSize = 96;
+export const PwaBadgePath = `/icons/badge-${PwaBadgeSize}.png`;
+
+/**
+ * What `handlePrecacheGate` swaps for the install's name in the loading
+ * page's title.
+ */
+export const PwaLoadingNamePlaceholder = "{{name}}";
+
+/**
+ * The install's own name (Settings > General), so two installs on one
+ * phone don't both read `SiteName`. Saved in `app_settings`.
+ */
+export const PwaInstallNameSettingKey = "install_name";
+export const PwaInstallNameMaxLength = 30;
diff --git a/src/functions/backend/db/app-settings/grab-install-name.ts b/src/functions/backend/db/app-settings/grab-install-name.ts
new file mode 100644
index 0000000..39f3e04
--- /dev/null
+++ b/src/functions/backend/db/app-settings/grab-install-name.ts
@@ -0,0 +1,12 @@
+import { PwaInstallNameSettingKey } from "@/src/data/pwa-data";
+import grabAppSetting from "./grab-app-setting";
+
+/**
+ * The name this install was given in Settings > General, or empty when it
+ * was never named (`installDisplayName` falls back to `SiteName`).
+ */
+export default async function grabInstallName() {
+    const saved = await grabAppSetting({ key: PwaInstallNameSettingKey });
+
+    return saved?.trim() || "";
+}
diff --git a/src/functions/server/pwa/handle-precache-gate.ts b/src/functions/server/pwa/handle-precache-gate.ts
index e470262..9bb9dc9 100644
--- a/src/functions/server/pwa/handle-precache-gate.ts
+++ b/src/functions/server/pwa/handle-precache-gate.ts
@@ -1,6 +1,9 @@
 import path from "path";
 import { AppData } from "@/src/data/app-data";
-import { PwaLoadingPath } from "@/src/data/pwa-data";
+import { PwaLoadingNamePlaceholder, PwaLoadingPath } from "@/src/data/pwa-data";
+import grabInstallName from "@/src/functions/backend/db/app-settings/grab-install-name";
+import installDisplayName from "@/src/utils/install-display-name";
+import escapeHtml from "@/src/utils/escape-html";
 import { getCookie } from "@/src/utils/cookies";
 import needsPrecachePage from "@/src/utils/needs-precache-page";
 import grabPrecacheManifest from "./grab-precache-manifest";
@@ -53,7 +56,15 @@ export default async function handlePrecacheGate({
         total: manifest.files.length,
     }).replace(/</g, "\\u003c");
 
-    return new Response((await file.text()).replace(BuildPlaceholder, build), {
+    const name = escapeHtml({
+        text: installDisplayName({ install_name: await grabInstallName().catch(() => "") }),
+    });
+
+    const page = (await file.text())
+        .replace(BuildPlaceholder, build)
+        .replace(PwaLoadingNamePlaceholder, name);
+
+    return new Response(page, {
         headers: {
             "Content-Type": "text/html; charset=utf-8",
             "Cache-Control": "no-store, max-age=0, must-revalidate",
diff --git a/src/functions/server/pwa/handle-pwa-file.ts b/src/functions/server/pwa/handle-pwa-file.ts
index fb21402..cf5dccf 100644
--- a/src/functions/server/pwa/handle-pwa-file.ts
+++ b/src/functions/server/pwa/handle-pwa-file.ts
@@ -1,5 +1,7 @@
 import path from "path";
 import { PwaManifestPath, PwaServiceWorkerPath } from "@/src/data/pwa-data";
+import grabInstallName from "@/src/functions/backend/db/app-settings/grab-install-name";
+import namePwaManifest from "@/src/utils/name-pwa-manifest";
 
 const PUBLIC_DIR = path.resolve(import.meta.dir, "../../../../public");
 
@@ -77,7 +79,11 @@ export default async function handlePwaFile({
         headers.set("Service-Worker-Allowed", "/");
     }
 
-    const response = new Response(development_stub || file, { headers });
+    const response = new Response(
+        development_stub ||
+            (file_name == "manifest.webmanifest" ? await namedManifest({ file }) : file),
+        { headers },
+    );
 
     /**
      * `Bun.file` adds a filename disposition; a manifest is inline data.
@@ -86,3 +92,20 @@ export default async function handlePwaFile({
 
     return response;
 }
+
+/**
+ * The generated manifest under the install's own name (Settings >
+ * General). Unnamed, or when the file isn't JSON, it goes out as it is.
+ */
+async function namedManifest({ file }: { file: ReturnType<typeof Bun.file> }) {
+    const text = await file.text();
+    const install_name = await grabInstallName().catch(() => "");
+
+    if (!install_name) return text;
+
+    try {
+        return JSON.stringify(namePwaManifest({ manifest: JSON.parse(text), install_name }), null, 4);
+    } catch {
+        return text;
+    }
+}
diff --git a/src/pages/__root.server.ts b/src/pages/__root.server.ts
index 6585ad8..3e3312d 100644
--- a/src/pages/__root.server.ts
+++ b/src/pages/__root.server.ts
@@ -6,6 +6,7 @@ import isAdminSectionPath from "../utils/is-admin-section-path";
 import { AdminHomePath } from "../dict/admin-sections-dict";
 import isUnknownSettingsPath from "../utils/is-unknown-settings-path";
 import { SettingsDefaultPath } from "../dict/settings-pages-dict";
+import grabInstallName from "../functions/backend/db/app-settings/grab-install-name";
 
 /**
  * Routing for a local install. There are no public pages:
@@ -80,6 +81,7 @@ const server: BunextPageServerFn<PagePropsType> = async ({ req, url }) => {
             },
             user,
             user_types,
+            install_name: await grabInstallName().catch(() => ""),
         },
     };
 };
diff --git a/src/pages/__root.tsx b/src/pages/__root.tsx
index ac00493..be4d214 100755
--- a/src/pages/__root.tsx
+++ b/src/pages/__root.tsx
@@ -13,6 +13,7 @@ import type {
     PagePropsType,
 } from "@/src/types";
 import { SiteData } from "@/src/data/site-data";
+import installDisplayName from "@/src/utils/install-display-name";
 import Layout from "../layouts/main";
 import AuthLayout from "../layouts/auth";
 import BotsLayout from "../layouts/bots";
@@ -93,16 +94,23 @@ export default function App({
 }
 
 export function Head({ serverRes, ctx }: BunextPageHeadFCProps) {
+    /**
+     * iOS names a home-screen app from these tags, not the manifest.
+     */
+    const app_name = installDisplayName({
+        install_name: (serverRes?.props as PagePropsType | undefined)?.install_name,
+    });
+
     return (
         <>
             <ThemeInitScript />
             <PwaInitScript />
-            <meta name="application-name" content={SiteData["SiteName"]} />
+            <meta name="application-name" content={app_name} />
             <meta name="mobile-web-app-capable" content="yes" />
             <meta name="apple-mobile-web-app-capable" content="yes" />
             <meta
                 name="apple-mobile-web-app-title"
-                content={SiteData["SiteName"]}
+                content={app_name}
             />
             <meta
                 name="apple-mobile-web-app-status-bar-style"
@@ -115,7 +123,7 @@ export function Head({ serverRes, ctx }: BunextPageHeadFCProps) {
                 crossOrigin=""
             />
             <link
-                href="https://fonts.googleapis.com/css2?family=Lato:wght@400;700;900&display=swap"
+                href="https://fonts.googleapis.com/css2?family=Archivo:wght@400..900&display=swap"
                 rel="stylesheet"
             />
             <link
diff --git a/src/pages/admin/settings/general/(partials)/install-name-form.tsx b/src/pages/admin/settings/general/(partials)/install-name-form.tsx
new file mode 100644
index 0000000..bbe47a7
--- /dev/null
+++ b/src/pages/admin/settings/general/(partials)/install-name-form.tsx
@@ -0,0 +1,101 @@
+import { useState } from "react";
+import fetchApi from "@moduletrace/twui/utils/fetch/fetchApi";
+import type { APIResponseObject } from "@moduletrace/bunext/types";
+import Form from "@moduletrace/twui/form/Form";
+import Input from "@moduletrace/twui/form/Input";
+import { PwaInstallNameMaxLength } from "@/src/data/pwa-data";
+import { SiteData } from "@/src/data/site-data";
+import SettingsSaveBar from "../../(partials)/settings-save-bar";
+
+type Props = {
+    install_name?: string | null;
+};
+
+/**
+ * The name the install goes by as an installed app, saved on its own
+ * without a reload. Empty puts the site name back.
+ */
+export default function InstallNameForm({ install_name }: Props) {
+    const [saved, setSaved] = useState(install_name || "");
+    const [value, setValue] = useState(install_name || "");
+    const [dirty, setDirty] = useState(false);
+    /**
+     * The input only reads `defaultValue` when it mounts, so discarding or
+     * saving remounts it with the saved name.
+     */
+    const [form_key, setFormKey] = useState(0);
+    const [loading, setLoading] = useState(false);
+    const [status, setStatus] = useState<{
+        msg?: string;
+        error?: boolean;
+        success?: boolean;
+    }>();
+
+    const save = async () => {
+        if (!window.confirm("Save the install name?")) return;
+
+        setLoading(true);
+        setStatus(undefined);
+
+        const res = await fetchApi<{}, APIResponseObject<{ install_name: string }>>(
+            "/api/admin/settings/install-name",
+            { method: "POST", body: { install_name: value } },
+        ).catch(() => null);
+
+        setLoading(false);
+
+        if (!res?.success || !res.singleRes) {
+            setStatus({ error: true, msg: res?.msg || `Couldn't save the name.` });
+            return;
+        }
+
+        setSaved(res.singleRes.install_name);
+        setValue(res.singleRes.install_name);
+        setFormKey((key) => key + 1);
+        setDirty(false);
+        setStatus({
+            success: true,
+            msg: res.singleRes.install_name
+                ? `Saved. Reinstall the app on a device to see "${res.singleRes.install_name}".`
+                : `Removed. The app is called ${SiteData["SiteName"]} again.`,
+        });
+    };
+
+    const discard = () => {
+        setValue(saved);
+        setFormKey((key) => key + 1);
+        setDirty(false);
+        setStatus(undefined);
+    };
+
+    return (
+        <Form
+            onSubmit={(event) => {
+                event.preventDefault();
+                save().catch(() => {});
+            }}
+            className="w-full gap-3! items-stretch"
+        >
+            <Input
+                key={`install-name-${form_key}`}
+                label="Install name"
+                placeholder={SiteData["SiteName"]}
+                maxLength={PwaInstallNameMaxLength}
+                defaultValue={value}
+                onChange={(event) => {
+                    setValue(event.target.value);
+                    setDirty(true);
+                    setStatus(undefined);
+                }}
+                info={`Shown under the app's icon on phones and computers, e.g. "Acme". Empty uses ${SiteData["SiteName"]}. A device that already installed the app keeps the old name until it's installed again.`}
+            />
+            <SettingsSaveBar
+                dirty={dirty}
+                loading={loading}
+                status={status}
+                save_label="Save name"
+                onDiscard={discard}
+            />
+        </Form>
+    );
+}
diff --git a/src/pages/admin/settings/general/(sections)/install-name-section.tsx b/src/pages/admin/settings/general/(sections)/install-name-section.tsx
new file mode 100644
index 0000000..7c17c56
--- /dev/null
+++ b/src/pages/admin/settings/general/(sections)/install-name-section.tsx
@@ -0,0 +1,25 @@
+import { useContext } from "react";
+import { AppContext } from "@/src/pages/__root";
+import isPassThroughUser from "@/src/utils/rbac/is-pass-through-user";
+import SettingsGroup from "../../(partials)/settings-group";
+import InstallNameForm from "../(partials)/install-name-form";
+
+/**
+ * What this install is called once installed as an app, so installs for
+ * different teams can sit side by side on one device. Super admin only.
+ */
+export default function InstallNameSection() {
+    const { pageProps } = useContext(AppContext);
+
+    if (!isPassThroughUser({ user_types: pageProps?.user_types })) return null;
+
+    return (
+        <SettingsGroup
+            title="App name"
+            description="The name this install goes by when it's added to a home screen or app list."
+            id="install-name"
+        >
+            <InstallNameForm install_name={pageProps?.install_name} />
+        </SettingsGroup>
+    );
+}
diff --git a/src/pages/admin/settings/general/index.tsx b/src/pages/admin/settings/general/index.tsx
index 3ebc7fd..9cf83e6 100644
--- a/src/pages/admin/settings/general/index.tsx
+++ b/src/pages/admin/settings/general/index.tsx
@@ -1,4 +1,5 @@
 import AppearanceSection from "./(sections)/appearance-section";
+import InstallNameSection from "./(sections)/install-name-section";
 import NotificationsSection from "./(sections)/notifications-section";
 import PromptSection from "./(sections)/prompt-section";
 import RunLimitsSection from "./(sections)/run-limits-section";
@@ -15,6 +16,7 @@ export default function AdminSettingsGeneralPage() {
             description="How the app looks and behaves."
         >
             <AppearanceSection />
+            <InstallNameSection />
             <NotificationsSection />
             <PromptSection />
             <RunLimitsSection />
diff --git a/src/pages/api/admin/settings/install-name.ts b/src/pages/api/admin/settings/install-name.ts
new file mode 100644
index 0000000..0852503
--- /dev/null
+++ b/src/pages/api/admin/settings/install-name.ts
@@ -0,0 +1,47 @@
+import grabSuperAdminUser from "@/src/functions/backend/backups/grab-super-admin-user";
+import grabInstallName from "@/src/functions/backend/db/app-settings/grab-install-name";
+import saveAppSetting from "@/src/functions/backend/db/app-settings/save-app-setting";
+import logEvent, { grabRequestIP } from "@/src/functions/backend/logger";
+import { PwaInstallNameSettingKey } from "@/src/data/pwa-data";
+import { SaveInstallNameRequestSchema } from "@/src/schemas/push-schema";
+import AppError from "@/src/utils/app-error";
+import parseWithSchema from "@/src/utils/parse-with-schema";
+import safeErrorMessage from "@/src/utils/safe-error-message";
+import type { APIResponseObject, BunextAPIRouteHandler } from "@moduletrace/bunext/types";
+
+/**
+ * Super admin only: the name this install goes by when it's installed as
+ * an app. Empty puts `SiteName` back.
+ */
+export const handler: BunextAPIRouteHandler<APIResponseObject<{ install_name: string }>> = async ({
+    req,
+    body,
+}) => {
+    try {
+        if (req.method != "POST") throw new AppError(`Method not allowed`);
+
+        const user = await grabSuperAdminUser({ req });
+
+        if (!user?.id) throw new AppError(`Only a super admin can rename the install.`);
+
+        const { install_name } = parseWithSchema({
+            schema: SaveInstallNameRequestSchema,
+            data: body,
+        });
+
+        await saveAppSetting({ key: PwaInstallNameSettingKey, value: install_name || null });
+
+        await logEvent({
+            title: "Install renamed",
+            category: "system",
+            user_id: user.id,
+            plain_text: `User #${user.id} set the install name to ${install_name ? `"${install_name}"` : "the default"}.`,
+            metadata: { install_name },
+            ip_address: grabRequestIP(req),
+        });
+
+        return { success: true, singleRes: { install_name: await grabInstallName() } };
+    } catch (error: unknown) {
+        return { success: false, msg: safeErrorMessage({ error }) };
+    }
+};
diff --git a/src/schemas/push-schema.ts b/src/schemas/push-schema.ts
index 60a17a1..0b7f0a4 100644
--- a/src/schemas/push-schema.ts
+++ b/src/schemas/push-schema.ts
@@ -1,4 +1,5 @@
 import { z } from "zod";
+import { PwaInstallNameMaxLength } from "@/src/data/pwa-data";
 
 const PushEndpointField = z
     .string()
@@ -34,3 +35,7 @@ export const PushEndpointRequestSchema = z.object({
 export const PushSubscriptionIdRequestSchema = z.object({
     id: z.coerce.number().int().positive("Pick a device"),
 });
+
+export const SaveInstallNameRequestSchema = z.object({
+    install_name: z.string().trim().max(PwaInstallNameMaxLength),
+});
diff --git a/src/scripts/generate-brand-assets.ts b/src/scripts/generate-brand-assets.ts
index 463e9d7..e355a27 100644
--- a/src/scripts/generate-brand-assets.ts
+++ b/src/scripts/generate-brand-assets.ts
@@ -5,8 +5,11 @@ import { SiteData } from "../data/site-data";
 import { AppData } from "../data/app-data";
 import { HashedAssetPattern } from "../utils/is-hashed-asset-path";
 import {
+    PwaBadgePath,
+    PwaBadgeSize,
     PwaBuildInfoPath,
     PwaIcons,
+    PwaLoadingNamePlaceholder,
     PwaPrecacheCachePrefix,
     PwaPrecacheMarkerPath,
     PwaServiceWorkerPath,
@@ -68,6 +71,52 @@ function buildIco(pngs: Record<number, Buffer>): Buffer {
     return Buffer.concat([header, ...entries, ...blobs]);
 }
 
+/**
+ * The app's font, loaded the way `src/pages/__root.tsx` loads it, so the
+ * generated pages read like the app. Offline, the browser's cached copy is
+ * used when it has one, else the fallbacks.
+ */
+const FontLinks = `<link rel="preconnect" href="https://fonts.googleapis.com" />
+<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin />
+<link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Archivo:wght@400..900&display=swap" />`;
+
+/**
+ * The status-bar icon Android draws from a notification's `badge`. Only
+ * the alpha channel counts, so it is the stone's silhouette alone, white
+ * on transparent (the app icons sit on opaque paper and mask to a square).
+ */
+async function renderBadge({ svg, size }: { svg: Buffer; size: number }) {
+    const silhouette = await sharp(svg)
+        .resize(Math.round(size * 0.84), Math.round(size * 0.84), { fit: "contain" })
+        .ensureAlpha()
+        .extractChannel("alpha")
+        .toBuffer();
+
+    const mark = await sharp({
+        create: {
+            width: Math.round(size * 0.84),
+            height: Math.round(size * 0.84),
+            channels: 3,
+            background: "#ffffff",
+        },
+    })
+        .joinChannel(silhouette)
+        .png()
+        .toBuffer();
+
+    return sharp({
+        create: {
+            width: size,
+            height: size,
+            channels: 4,
+            background: { r: 0, g: 0, b: 0, alpha: 0 },
+        },
+    })
+        .composite([{ input: mark, gravity: "center" }])
+        .png()
+        .toBuffer();
+}
+
 function escapeHtml(text: string) {
     return text
         .replace(/&/g, "&amp;")
@@ -202,6 +251,7 @@ function buildOfflinePage({
 <meta name="theme-color" content="${colors.paper}" />
 <title>Offline | ${name}</title>
 <link rel="manifest" href="${PwaManifestPath}" />
+${FontLinks}
 <style>
 :root {
     --paper: ${colors.paper};
@@ -228,7 +278,7 @@ body {
     padding: calc(24px + env(safe-area-inset-top)) 24px calc(24px + env(safe-area-inset-bottom));
     background: var(--paper);
     color: var(--ink);
-    font-family: "Lato", system-ui, -apple-system, "Segoe UI", sans-serif;
+    font-family: "Archivo", "Liberation Sans", system-ui, -apple-system, sans-serif;
     -webkit-font-smoothing: antialiased;
 }
 main {
@@ -310,8 +360,9 @@ function buildLoadingPage({
 <meta name="viewport" content="width=device-width, initial-scale=1.0, viewport-fit=cover" />
 <meta name="theme-color" content="${colors.paper}" />
 <meta name="robots" content="noindex" />
-<title>${name}</title>
+<title>${PwaLoadingNamePlaceholder}</title>
 <link rel="manifest" href="${PwaManifestPath}" />
+${FontLinks}
 <style>
 :root {
     --paper: ${colors.paper};
@@ -338,7 +389,7 @@ body {
     padding: calc(24px + env(safe-area-inset-top)) 24px calc(24px + env(safe-area-inset-bottom));
     background: var(--paper);
     color: var(--ink);
-    font-family: "Lato", system-ui, -apple-system, "Segoe UI", sans-serif;
+    font-family: "Archivo", "Liberation Sans", system-ui, -apple-system, sans-serif;
     -webkit-font-smoothing: antialiased;
 }
 main {
@@ -610,6 +661,11 @@ async function main() {
         );
     }
 
+    writeFileSync(
+        path.join(PUBLIC_DIR, PwaBadgePath.replace(/^\//, "")),
+        await renderBadge({ svg, size: PwaBadgeSize }),
+    );
+
     writeFileSync(
         path.join(PUBLIC_DIR, "manifest.webmanifest"),
         `${JSON.stringify(buildManifest({ colors }), null, 4)}\n`,
@@ -634,6 +690,7 @@ async function main() {
     console.log("  public/icons/icon-512.png        (app icon)");
     console.log("  public/icons/maskable-192.png    (maskable, safe zone)");
     console.log("  public/icons/maskable-512.png    (maskable, safe zone)");
+    console.log("  public/icons/badge-96.png        (notification badge, alpha only)");
     console.log("  public/manifest.webmanifest      (name, colors and icons)");
     console.log("  public/offline.html              (self-contained offline page)");
     console.log("  public/loading.html              (precache loading page)");
diff --git a/src/styles/main.css b/src/styles/main.css
index 6114a00..99abc29 100755
--- a/src/styles/main.css
+++ b/src/styles/main.css
@@ -73,7 +73,7 @@
 @theme inline {
     /* Typography */
     --font-sans:
-        "Lato", "Liberation Sans", system-ui, -apple-system, sans-serif;
+        "Archivo", "Liberation Sans", system-ui, -apple-system, sans-serif;
     --font-mono: ui-monospace, SFMono-Regular, Menlo, monospace;
 
     /* Cobble neutrals - switch with the color scheme */
diff --git a/src/types/index.ts b/src/types/index.ts
index 6737631..7cf4b9d 100755
--- a/src/types/index.ts
+++ b/src/types/index.ts
@@ -1438,6 +1438,11 @@ export type PagePropsType = {
      * at once, with the code's defaults (the General settings page).
      */
     skill_limits?: SkillLimitsOverview | null;
+    /**
+     * The name the install goes by as an installed app (Settings >
+     * General, and the root's head tags). Empty when never named.
+     */
+    install_name?: string | null;
     /**
      * The release the server is running, for the General settings page.
      */
diff --git a/src/utils/escape-html.ts b/src/utils/escape-html.ts
new file mode 100644
index 0000000..ad1172c
--- /dev/null
+++ b/src/utils/escape-html.ts
@@ -0,0 +1,15 @@
+type Params = {
+    text: string;
+};
+
+/**
+ * Text made safe to drop into HTML, in an element or a quoted attribute.
+ */
+export default function escapeHtml({ text }: Params) {
+    return text
+        .replace(/&/g, "&amp;")
+        .replace(/</g, "&lt;")
+        .replace(/>/g, "&gt;")
+        .replace(/"/g, "&quot;")
+        .replace(/'/g, "&#39;");
+}
diff --git a/src/utils/install-display-name.ts b/src/utils/install-display-name.ts
new file mode 100644
index 0000000..8d529d4
--- /dev/null
+++ b/src/utils/install-display-name.ts
@@ -0,0 +1,13 @@
+import { SiteData } from "@/src/data/site-data";
+
+type Params = {
+    install_name?: string | null;
+};
+
+/**
+ * What the installed app is called: the install's own name, else
+ * `SiteName`.
+ */
+export default function installDisplayName({ install_name }: Params) {
+    return install_name?.trim() || SiteData["SiteName"];
+}
diff --git a/src/utils/name-pwa-manifest.test.ts b/src/utils/name-pwa-manifest.test.ts
new file mode 100644
index 0000000..bd6d91f
--- /dev/null
+++ b/src/utils/name-pwa-manifest.test.ts
@@ -0,0 +1,34 @@
+import { describe, expect, test } from "bun:test";
+import { SiteData } from "@/src/data/site-data";
+import namePwaManifest from "./name-pwa-manifest";
+
+const manifest = {
+    name: SiteData["SiteName"],
+    short_name: SiteData["SiteName"],
+    start_url: "/admin/bots",
+};
+
+describe("namePwaManifest", () => {
+    test("leaves an unnamed install's manifest alone", () => {
+        expect(namePwaManifest({ manifest, install_name: "" })).toEqual(manifest);
+        expect(namePwaManifest({ manifest, install_name: "   " })).toEqual(manifest);
+        expect(namePwaManifest({ manifest })).toEqual(manifest);
+    });
+
+    test("labels the icon with the name and adds the site name to the full name", () => {
+        expect(namePwaManifest({ manifest, install_name: " Acme " })).toEqual({
+            ...manifest,
+            name: `Acme - ${SiteData["SiteName"]}`,
+            short_name: "Acme",
+        });
+    });
+
+    test("doesn't repeat the site name when the name already has it", () => {
+        const install_name = `Acme ${SiteData["SiteName"].toUpperCase()}`;
+
+        expect(namePwaManifest({ manifest, install_name })).toMatchObject({
+            name: install_name,
+            short_name: install_name,
+        });
+    });
+});
diff --git a/src/utils/name-pwa-manifest.ts b/src/utils/name-pwa-manifest.ts
new file mode 100644
index 0000000..0b67529
--- /dev/null
+++ b/src/utils/name-pwa-manifest.ts
@@ -0,0 +1,27 @@
+import { SiteData } from "@/src/data/site-data";
+
+type Params = {
+    manifest: Record<string, unknown>;
+    install_name?: string | null;
+};
+
+/**
+ * The generated manifest with the install's own name, so the launcher
+ * tells two installs apart. `short_name` (the label under the icon) is the
+ * name alone; `name` adds `SiteName` unless the name already says it.
+ * Unnamed, the manifest is unchanged.
+ */
+export default function namePwaManifest({ manifest, install_name }: Params) {
+    const name = install_name?.trim();
+
+    if (!name) return manifest;
+
+    const site_name = SiteData["SiteName"];
+    const says_site_name = name.toLowerCase().includes(site_name.toLowerCase());
+
+    return {
+        ...manifest,
+        name: says_site_name ? name : `${name} - ${site_name}`,
+        short_name: name,
+    };
+}